Sóley Organics was founded in 2007, but its history goes back further than that. A bit more than a century, actually. Grab a seat and some coffee and cake. It's a good story.
The woman behind Sóley Organics is the Icelandic actress Sóley Elíasdóttir. Sóley is an iconic figure in Icelandic film and theatre who left the stage to focus on her family's tradition of harnessing the healing properties of Iceland's native herbs.
Sóley's great-great-grandmother, Thorunn, was a particular inspiration to her in this. Thorunn, or Grasa-Thorunn (Herb-Thorunn) as she was better known, was a famous healer and midwife. There are many stories about the lives she saved using her knowledge of herbs. There is even a story that claims that she was the first woman in Iceland to wear trousers!
Thorunn passed her wisdom on to her son, Erlingur, who used it to save all twelve of his children from the Spanish Flu.
Sóley's first product, GRÆÐIR, an all-purpose healing balm, is based on one of Erlingur's recipes. In Icelandic, græðir (grai-theer) means ‘healer’.
Sóley wants to make sure the spirit of Thorunn and Erlingur's herbal wisdom stays alive and flourishes. Following in her ancestors' footsteps, she does her best to make her products powerful but gentle. That is to say, ingredients that are effective on all kinds of skin problems, but so harmless and natural that you could eat them.
While we can't guarantee they'll actually taste good, we are very proud of our ingredients and production. Our ingredients and production are certified organic.
The active ingredients are wild-harvested from Iceland's highlands, which are among the cleanest, least-touched places on earth. Sóley gathers them herself, with help from family and friends.
Our products are then made in an adorable little village of 300 people that stands between the shores of a northern fjord and the foot of a mountain named Kaldbakur. We get water for our products from a spring on Kaldbakur that is so pure you can drink straight from it.
Today our products are being sold in health stores, pharmacies, travel and lifestyle stores all over Iceland. We also have distribution in about 11 countries, from Sweden to Taiwan.
Sóley lives in her hometown of Hafnarfjörður with her husband and 4 children.