Reflecting on the past year I’d love to shed a light on pivotal moments and mindset that shaped 2022 while creating a way forward to an exciting 2023. This year was far from ordinary on a global level with the unnerving war. We continued to be the threatened by climate change and had to accept unwelcome economic inflation. It was a year of resilience. And here at Sóley it was also a year of gratitude and success.
HEALTH - Gratitude is my word of the year as I never take being healthy for granted. Being healthy and strong is a privilege I don’t take lightly - on the contrary, I celebrate my health via physical activities in the mountains, on land and while swimming in open lakes around the country.
PEOPLE - My gratitude extends to my family, friends and the people I work with. It’s a privilege to love and be loved - it’s so easy to fall into a pattern of taking our families for granted. Practicing a moment of gratitude in the morning goes a long way. Being able to go on adventures and laugh with friends owns my heart. And working with loyal, kind and smart people is the ultimate crowberry on top.
THE BRAND - It was our biggest year to date here at Sóley, and we’re beyond grateful to you and customers alike who support and believe in our products and purpose. The gratitude we have for our customers is layered and goes beyond supporting our brand. We admire you all for taking the initiative to honor the earth and the air we breathe by shopping sustainably.
ICELANDIC POWER - yet again Mother Earth showed us her power with a big bang on August 3rd when the volcano Fagradalsfjall, on Reykjanes peninsula, erupted. After weeks of earthquakes alerting us of the coming event and strong tremors above 5.0 on the Richter scale. It's an otherworldly kind of a mesmerizing power watching a volcanic eruption and fortunately, there were no significant injuries or property damages.
NEW PRODUCT - We launched Eyvör Lip Balm and replaced our former lip balm Kisstu Mig. Eyvör is a restorative silky layer for every lip to lock in moisture. A balm loaded with powerful antioxidants, like bilberry oil and Icelandic herbs. And as with all our products - we’ll continue to evolve as needed and would love to hear what you think about our latest little member.
COLLABORATION - This year we signed a contract with the fabulous Hotel Geysir. We’ve created a new line of spa and bath products named Sóley x Geysir - as an amenity in their current hotel, as well as in future endeavors by the hospitality brand.
And with that I want to wish you all a happy, healthy, and prosperous 2023!