FROM OUR ROOTS TO YOURS

Choose natural beauty empowered by Icelandic herbs and water for hydrated glowing skin and hair. 

EXPLORE OUR PRODUCTS

OUR STORY

See our journey here

OUR ENVIRONMENTAL PLEDGE

We source the best ingredients for our products and believe beauty and skincare should be synonymous with natural. No parabens, synthetic fragrances, microbeads or harmful ingredients. Ever.

Marrying certified organic and natural ingredients with responsible packaging goes beyond our promise, it’s deeply in our core as Icelanders to treat the earth with love and respect. We tirelessly continue to explore innovative options to house our pure and environmentally friendly products.

GET THE ORGANIC GLOW

Brighten your complexion with with our collection of products with Uva Ursi, a natural brightening agent from wild, handpicked Icelandic bearberry.

CLEAN INGREDIENTS

Brighten your complexion with our collection of products with Uva Ursi, a natural brightening agent from wild, handpicked Icelandic bearberry.

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EXPERIENCE SÓLEY PRODUCTS IN HOTELS AND SPA’S

Premium Hotels and SPAs in Iceland are seeing the added value of using a homegrown local producer of soaps, shampoos and lotions for their bathrooms and showers.