About us

Sóley Organics was founded in 2007, but our history goes back further than that.

The active ingredients in Sóley Organics products are wild Icelandic herbs from certified organic lands all around Iceland. We hand-pick the wild organic herbs in the summer when they are at their best.

Our products are then made in an adorable little village of 300 people that stands between the short northern fjord and the foot of a mountain named Kaldbakur. We get water for our products from a spring on Kaldbakur that is so pure you can drink straight from it.

The woman behind Sóley Organics is the Icelandic actress Sóley Elíasdóttir. Sóley is an iconic figure in Icelandic film and theatre who left the stage to focus on her family’s tradition of harnessing the healing properties of Iceland’s native herbs.

Sóley’s great-great-grandmother, Thorunn, was a particular inspiration to her building Sóley Organics. Thorunn, or Grasa-Thorunn as she was better known, was a healer and midwife. There are many stories about the lives she saved using her knowledge of herbs.

She passed this knowledge to her son, Erlingur Filippusson, who became famous throughout the country as a doctor of herbal medicine. He is said to have healed thousands of Icelanders in his lifetime.

Today our products are being sold in health stores, pharmacies, travel and lifestyle stores all over Iceland. We also have distribution in about 11 countries, from Sweden to Taiwan.

We are Sóley

Discover our journey and how we came to be