Meet the Team Series - Vala Steinsdóttir

Vala Steinsdóttir is the Managing Director of Sóley


Favorite Sóley product(s): 

It’s so hard to choose because I love them all, but I use the Varmi line every day in and after the shower.


What’s does wellness mean to you? 

Wellness for me is well-being - to have peace of mind and calmness in my heart while surrounded by my family. When you can offer understanding and respect to the people around you, you are in a good place.


How do you spend your weekends?

Going to the gym and infrared sauna on Saturday mornings where I catch up with the regulars, and chat about culture and world affairs. Spending time with my family, meeting up with friends, going to cafes, playing games, and eating good food. 


The best advice you use up daily that your mom gave you?

To have a positive attitude and be kind to people.


Do you have a morning ritual or a routine?

To sleep as long as possible, get up, have coffee (must!), Shower with Varmi, apply Fersk and Birta Serum on my face, get dressed, drive my girls to school, and head to work


Favorite book, movie, or play? 

Total Recall is excellent, Eleanor Oliphant is Completely Fine is hilarious, Elf is so funny, Tréð and Suss are plays I saw at Tjarnarbíó in Reykjavik - both pieces had a substantial impact on me, profound and cool message. 


Environmental measures that are most important to you?

Reuse and repurpose whenever possible, and respect Mother Nature - she doesn’t need us, but we need her.


What do you love most about living in Iceland?

I love being out in the Icelandic nature! The energy of our landscape is just otherworldly.