The herbs

Our star ingredients are the handpicked wild Icelandic herbs we use in all our skin- and haircare products.

Due to the short Icelandic summers, the wild herbs must absorb vast amounts of energy and nutrients in a short period of time so they can survive the harsh, dark winter. That’s why these powerful herbs, found in Iceland’s vast landscapes, are renowned for being strong and effective.

Every summer, when they are at their best, we harvest them from a certified organic patch of wilderness in Southern Iceland.

To Sóley’s ancestors, these plants were a precious and powerful medicine. To us, they still are.