Naturally from the Heart

Hello lovely,

Valentine's Day is fast approaching, and it feels like we all deserve an extra love boost this year. Don’t you think?

Whether you plan to gift something special to your lover, friend, mother, or offsprings - we got you covered. Not only are Sóley products gentle enough for a newborn and effective enough for those of us who seek extra glow and youthfulness - we’re treating you to a 15% discount storewide. 

Are you thinking about a gift for your BFF, for him, or a gift for yourself. That’s right, self-love is always worth celebrating, and our products are packed with Icelandic wilderness and antioxidants. Caring for the wellness of our loved ones and Mother Nature simultaneously, I put together a LOVE edit of a few favorites (though I try not to play favorites).


Our beautifully textured oil-based everyday serum supports firmness and elasticity while minimizing redness and the appearance of lines and wrinkles. Birta serum is composed of high-grade Omega-7 and fatty acid from Sea Buckthorn Berry. It´s healing, hydrating, and strengthening the skin’s barrier. Packed with antioxidant properties from Vitamin A, C, and E - eliminating free radicals while plumping the skin and smoothing the appearance of fine lines and wrinkles. 


The scent of ambiance. Our all-natural vegan candle is crafted in a perfect harmony of refreshed fruit and woodiness. Comes in a perfect gift box -  Bústaður creates an inviting atmosphere. Made with sustainable Colza Wax and housed in a glass vessel with an Icelandic poem by one of our celebrated poets and authors, Sigurbjörg Þrastardóttir. The juicy tartness of Rhubarb and the fantasy fruity note of Pomegranate come together in this irresistible candle.  


The polish illuminator that gently polishes skin without stripping away moisture. Glóey exfoliates and clears dead surface cells to produce newer and younger-looking skin - infused with a touch of peppermint oil for elevated freshness. Our polished formula is crafted with olive kernel seeds for their natural exfoliating performance of removing dead skin cells while enhancing skin renewal, and Willow Extract, as a natural plant source of Salicylic acid to unclog and tighten pores. For those who seek a perfect glow!


The perfect size for every purse. Our certified organic and silky-smooth healing hand cream is especially targeted for dry and overwashed hands. It deeply nourishes and conditions the skin. Mom knows best, and loves a good hand cream that protects and heals. Formulated with healing herbs to reduce redness and irritation and Shea Butter to revitalize and soften the skin. Designed to heal the driest skin, and treat irritation and inflammation, eczema, and psoriasis. Suitable for every skin type. 


Birch-powered detox for hair and body. Birkir is a nourishing shampoo and body cleanser for hair, scalp, and skin. It’s formulated to deeply cleanse hair and body while restoring hydration. Removes visible dandruff leaving the scalp fresh and nourished. We love the dual power of a one hydrating shower product for hair and body AND so will your dad!


Lóa is a herbal hand-wash for bacteria free hands. It´s blended with essential oils and our signature herb blend to cleanse and nourish - this hand soap has a soothing botanical scent that lingers post-rinsing. Crafted with organic Icelandic wild herbs of Birch, Yarrow, Willow and Bearberry - adding antimicrobial properties to rinse off bacteria. Infused with a blend of natural essential oils; Ylang Ylang, petit grain, grapefruit, patchouli and Black Pepper, Lóa gently cleanses your hands without drying them. 


The multi-healing certified organic all-purpose healing balm for every skin type at every age - and every household. This O:G: product is based on Sóley’s great-grandmother’s formula; she launched her business with just a single product - Græðir healing balm. It remains among our most-loved products and is layered with beneficial properties for various skin conditions. Suitable for every skin type and various skin conditions. Apply a small amount to the needed area and massage gently until absorbed. Re-apply as needed.

Happy Valentine's Day to You and Your Loved Ones!