Last weekend, we headed to Hótel Geysir for a magical evening — the official launch of our Sóley x Geysir collaboration.
Set against the beautiful backdrop of Hótel Geysir, the night had all the elements of a perfect midsummer celebration: flower crowns at the door, nature in full bloom, and a glowing crowd of friends, creatives, and kindred spirits.
We enjoyed delicious food and drinks prepared by Hótel Geysir, moved to DJ Dóra Júlía’s vibrant set, and basked in the energy of a bright Icelandic summer evening. The room was beautifully decorated with wild Icelandic herbs and flowers — adding an authentic touch of natural beauty to the celebration. It was a night honoring our collaboration, the community, and the quiet power of Icelandic design.
The Sóley x Geysir collaboration is inspired by sustainable traditions between two Icelandic families honouring the purity of Icelandic nature. It’s where natural ingredients meet understated luxury — skincare that nourishes both skin and senses.
Even though the line has been available for some time, this was our moment to mark it — surrounded by the people and the place that inspired it.