Hygge at Last

Or huggulegt, as we say in Icelandic. Something sure smells good around the office these days with our candles back in stock after a lengthy hiatus. It’s the season to cozy up...

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Icelandic Serenity 

Iceland houses an impressive collection of natural baths and spas around the country. These are true sanctuaries that celebrate and infuse the senses. Each bath is reminiscent of the town...

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 The Sóley Flagship Store at Grandi 

Earlier this year we opened our new Soley flagship store in Reykjavik. Our previous storefront and office were located in my hometown Hafnarfjörður and now we’re housed in a neighborhood...

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